Communication, Media, Film and Cultural Studies
Subject Benchmark Statement
Subject Benchmark Statements describe the nature of study and the academic standards expected of graduates in specific subject areas. They show what graduates might reasonably be expected to know, do and understand at the end of their studies.
Below you will find the full Subject Benchmark Statement for Communication, Media, Film and Cultural Studies. Alongside it, we have also published a summary designed to provide a short and accessible overview of the main Statement for students, employers and academics.
About this subject
Communication, Media, Film and Cultural Studies are distinguished by their focus on cultural and communicative activities as central forces in shaping economic, political, psychological and social life. Courses may focus on the social, the contemporary, the aesthetic, the historical, the technological or the practical production aspects of these forms, or a combination of them.
The increase of degree offerings in Communication, Media, Film and Cultural Studies reflects the expansion of the creative and cultural industries, their economic contributions, and the need for these industries to have new and diverse talent. Graduates in these subject areas demonstrate knowledge, creativity and reflection on how we create, communicate and interpret meaning.
Professor Einar Thorsen - Chair of the Advisory Group
Executive Dean, Faculty of Media & Communication, Bournemouth University
Courses in Communication, Media, Film and Cultural Studies have a history of responding in agile ways to rapidly evolving forms and practices, and graduates in these disciplines are important in how society responds to such advances. This latest Subject Benchmark Statement reflects this dynamic nature, by bringing it up-to-date with the latest advances that characterise the curricula, teaching, learning and assessment in our courses. New for this Statement are dedicated sections that foreground how our courses reflect and embed equality, diversity and inclusion; accessibility; sustainability; and employability. Communication, Media, Film and Cultural Studies have a longstanding tradition for challenging and critiquing inherited hierarchies of power, sustainability, organisation and representation, and are particularly well placed to respond to such global challenges. We hope this revised Subject Benchmark Statement will be a valuable resource and reference point for a range of audiences, and will support future enhancement and innovation in courses across all of our fields.
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